Accessible design is often seen as something that only benefits people with disabilities. In reality, inclusive design improves usability for all users.
Features designed for accessibility often improve the overall experience for everyone.
Examples include:
- Clear navigation
- Larger clickable buttons
- Strong colour contrast
- Simple language
- Mobile-friendly layouts
Inclusive design also makes financial sense. The spending power of disabled households in the UK—often referred to as the Purple Pound—is estimated to exceed £274 billion per year.
By improving accessibility, organisations can reach a much wider audience.